Let me tell you something about timing and preparation. Because people love big moments, understand that they are not a coincidence. They don’t want to talk about the work that made the moment possible.
Sheryl Underwood just signed with CAA. One of the most powerful talent agencies in the entertainment industry. And the headline makes it sound like it happened because she did a good job at a roast.
No. That is not what happened. What happened is that Sheryl Underwood spent decades building a catalog, a brand, a business, and a following. And then she stepped on a Netflix stage and reminded everyone who she is. CAA did not discover her. She made them ready for her.
That is the difference between luck and strategy. And if you are not paying attention, you will miss the lesson entirely.



